Businesses & Teams
Build the operating foundation: budgets, pricing, contracts, vendors, workflows, and capable distributed teams.
Business building. Executive operations.
Kelsey
Marsalona.
I build profitable businesses, capable teams, revenue systems, and growth programs.
My work connects business operations, people leadership, marketing, and AI-enabled technology to build companies and improve how teams attract, serve, and retain clients.
The operator behind the outcomes
Business operations · Growth · Technology
6 figures
Profit achieved in year one
Bootstrapped KASE from launch.
~20%
Year-over-year growth
In successive years, with 40% growth in 2025.
~15
Active clients
Including clients retained since launch.
Up to 8
Distributed professionals
Across the Philippines, India, Pakistan, and Colombia.
What I bring
A builder's range.
An operator's discipline.
Revenue, Technology & AI Systems
Connect CRM, client pipelines, automation, integrations, and conversion tracking to the work teams do every day.
Growth Programs
Lead acquisition and recruitment programs from strategy and campaign execution through team adoption and measurable results.
Selected work
Strategy becomes valuable
when it works in practice.
01Read case study02Read case study03Read case study
Business building · People leadership
Building and scaling KASE Marketing
From a bootstrapped start to a profitable firm with recurring client relationships and a distributed delivery team.
Recruitment operations · Growth programs
BCPS recruitment transformation & career fair
A first CRM, new recruiting workflows, and a major annual career fair for Broward County Public Schools.
Marketing technology · AI-enabled delivery
CRM, automation & AI-enabled service delivery
A recurring-revenue CRM offering and practical agentic AI adoption across KASE's delivery workflows.
One BCPS career fair
7,000 prospective-candidate leads · 3,800 registrations · 1,793 attendees
A connected perspective
People, AI, process,
and technology.
Built together.
I connect the operating details with the bigger business picture.
Explore my experienceThe next chapter
Bring the builder's perspective
to your leadership team.
Business operations. Growth operations. Marketing technology.
Client delivery. AI-enabled transformation.